gifty Solutions

Irving already trusts your shop. They just can't find it yet.

A paid search and local visibility program built to turn "mechanic near me" into a ringing phone at FaiRepair, with every call tracked back to the ad that produced it.

Prepared for FaiRepair, Irving TX
Prepared by Farhan Syed, GIFTY Solutions
Valid through 30 days from receipt
4.9 Google rating Across 1,500+ reviews. Higher than every major chain competing for the same Irving searches.
15 Minute loaner The objection killer. Almost no independent shop in this market can put that in an ad.
0 Hidden fees Upfront quotes, phone approval. Exactly what drivers search for after a bad dealership experience.
Paid search presence Nothing capturing the driver who types "brake repair Irving" at 8am with a car making a noise.
01 Situation

The gap is distribution, not quality.

FaiRepair runs on a simple promise: a car in the shop should not mean life on hold. Loaner ready in about fifteen minutes, an upfront quote before anyone touches the vehicle, estimate approval straight from the customer's phone. That is a genuinely better experience than the dealership, and the 4.9-star rating across 1,500+ reviews says the market agrees once it gets through the door.

The problem is upstream. Auto repair is a search-first category, and right now those searches are going to somebody else.

When a driver in Irving hears a grinding noise, they do not browse. They type "mechanic near me" or "AC repair Irving TX" and they call one of the first three results. That moment lasts about ninety seconds. Today FaiRepair is not in it: no paid placement, no dedicated page built to convert that intent, no tracking to tell you which searches turn into booked bays.

This proposal closes the gap in two moves. A lead-focused landing page built for exactly those searches, and disciplined paid campaigns pointed at drivers who need work done this week. Nothing speculative. We take the low-hanging demand first so the program pays for itself before we widen it.

02 The Plan

Five steps, in this order, for a reason.

Each step exists because the one after it fails without it. This is a sequence, not a menu.

STEP 01

Dedicated lead-generation landing page

A new page built for one job: turning an ad click into a phone call or a walk-in. Click-to-call above the fold, the loaner promise and the upfront-quote promise stated in the first screen, a short enquiry form, mobile-first layout because nearly every one of these searches happens on a phone.

We can host it independently so we are not waiting on your web developer. Strong recommendation is to put it on your own domain, because Google rewards a consistent domain across ad, page and business listing, and the ad costs come down accordingly.

1 week from receipt of materials
STEP 02

Ad creative and high-intent keywords

The two offers that do the heaviest lifting go into the ad copy itself: a ballpark price over the phone before they drive over, and a maintained loaner in about fifteen minutes. Keyword focus stays on people who need work now, such as auto repair Irving TX, mechanic near me, brake repair, check engine light diagnostics, AC repair for cars, auto shop with loaner cars.

STEP 03

Google Business Profile and local SEO

The map pack is the free half of this category, and you already own the asset that wins it: a 4.9 rating with real volume behind it. We rebuild the profile properly, covering services, hours, photos, categories and review prompts, so drivers searching near Merrick Park and Belt Line Road surface FaiRepair first at no media cost.

STEP 04

Launch and early calibration

Campaigns go live the week the page ships. Picking the perfect audience on day one is a fantasy sold by agencies who bill for planning. We launch tight, read real data, and cut fast. The first fortnight is about finding out which searches actually book bays.

Live in week 2
STEP 05

Ongoing cycling and spend discipline

Ads fatigue. A dedicated manager recycles creative on a schedule so the same drivers are not seeing the same tired unit for a third week. Losers get shut off, winners get more budget, and we apply price filtering in the copy to keep tire-kickers off your phone line. You get a monthly read on what was spent, what came back, and what changes next.

03 Tracking

Every call traced back to the search that made it.

Most shops pay for advertising and never learn which half worked. The attribution layer is what turns spend into a decision you can make next month.

Swipe the diagram →
SourceCapture SegmentReturn Google Search high intent Maps / GBP free traffic Meta / YouTube premium tier Landing Page click to call quote request loaner offer Called Browsed, left Priced, stalled Tracked call, bay booked Retargeted specific service, specific objection budget follows what converts
Traffic and behaviour Attribution and re-engagement Optimisation loop

In practice this means a tracking script on the landing page, call tracking on the phone number, and conversion events wired into the ad accounts. Call-tracking software is covered by us, not billed to you.

The payoff: a driver who priced a brake job and did not call gets shown a brake-specific ad three days later, and when they do call, that call is attributed to the original search. Segmented re-engagement is consistently cheaper than buying the same click twice. On the accounts we run it typically cuts cost per lead and lifts return on spend, and we report your actual figures monthly rather than a promised number.

04 Proof

Same category. Same playbook.

"My go-to guys for marketing. Our business gets a constant inflow of calls and customers because of GIFTY. Can't beat that."
Omar El Owner, Safe Auto Care
Current result 30 calls per day, on a media budget of $5,000/month. An auto shop, running this exact structure.

"They clearly took the time to understand my goals and my business, and what I needed to achieve success online."

Faisal Farooqui, CEO, The Emerging Coach

Accreditation Certified Google Partner. The status requires ongoing certification, managed ad spend and performance thresholds set by Google.
Who runs it A named ads manager assigned to your account, not a shared queue.
Commitment Cancel any time on 30 days' written notice. No lock-in.
05 Investment

Two ways in. Both include the build.

Management fees below are paid to GIFTY. Media spend goes directly from you to Google and Meta. We recommend starting above $1,000/month and reassessing after sixty days.

Recommended
Option 01

Premium

Google, Facebook, Instagram and YouTube
$4,000 $3,000 / month
  • Multi-platform campaign management across four channels
  • High-intent Google Search plus Meta and YouTube demand generation
  • Remarketing and prospect re-engagement
  • Ad copy, creative direction and continuous testing
  • Conversion tracking and lead-quality review
  • Monthly performance report and strategy session
Full inclusions
  • Cross-channel growth strategy
  • Audience research and targeting
  • Cross-platform budget optimisation
  • Ongoing ad and audience testing
  • Landing page improvement recommendations
Option 02

Essential

Google Ads only
$3,500 $2,000 / month
  • Dedicated Google Ads management
  • High-intent keyword research and local service-area targeting
  • Wasted-spend reduction and negative keyword discipline
  • Call and sitelink asset optimisation
  • Call and enquiry tracking
  • Monthly performance reporting
Full inclusions
  • Ad scheduling and budget control
  • Ad copy development and testing
  • Ongoing bid and campaign optimisation
  • Campaign health monitoring
  • Lead-quality refinement
One-time setup, included with either option
Discovery, account build and campaign structureBusiness and customer discovery, ad account setup, keyword, audience and competitor research
Dedicated lead-generation landing pageMobile-first design, enquiry forms, conversion tracking, pre-launch QA
Launch and first-month managementInitial ad copy, campaign launch, early performance review and optimisation$3,000$2,000
Total to begin
LineAmount
Setup, one time$3,000$2,000
Option 01, PremiumFour channels$4,000$3,000 /mo
Option 02, EssentialGoogle only$3,500$2,000 /mo

Media spend is separate and paid directly to the platforms. Call-tracking software is covered by GIFTY. Either agreement can be cancelled with 30 days' written notice.

06  /  Begin

Let's get the phone ringing.

Two steps, about five minutes. Your kick-off call is booked within 48 hours.

Step 1

Agree to the terms

Read the agreement and accept it online.

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Step 2

Choose your plan

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